{"title":"Built for the Field. Worn Everywhere Else.","description":"\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eReal camo \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"10\"\u003efor real hunters.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eNot the kind that \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"18\"\u003ehangs in the back of the \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"43\"\u003ecloset until opening day. \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"69\"\u003eThe kind you reach for on a \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"97\"\u003eSaturday morning whether \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"122\"\u003eyou're headed to the blind, the deer \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"159\"\u003estand, or just running errands in a \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"195\"\u003etown that understands the \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"221\"\u003edifference between a good morning and \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"259\"\u003ea great one.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eThe Straight \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"13\"\u003eUp Southern Camo Collection runs two \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"50\"\u003epatterns — classic duck camo and \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"83\"\u003ewoodland — across tees, long sleeves, \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"121\"\u003eand hoodies. Full print, full camo, \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"157\"\u003ebuilt for the Southern outdoorsman who \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"196\"\u003ewears what he lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eEvery piece \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"12\"\u003eprinted right here in the South.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"logo-real-tree-richardson-mesh-hat-1","title":"Logo Real Tree ORIGINAL CAMO Richardson Mesh Hat","description":"\u003cspan data-mce-fragment=\"1\"\u003eBack in STOCK!  Straight Up Southern+Richardson+Realtree is a combo that can't be beat!  Get our logo cap on the Richardson R112 with the Realtree Edge camo pattern!  All of your favorites in one hat!\u003c\/span\u003e","brand":"Straight Up Southern","offers":[{"title":"Default Title","offer_id":39326834163767,"sku":"SU-11755-931H-O\/B-OS","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/products\/11755-Original.jpg?v=1620320975"},{"product_id":"southern-mesh-cap-green-camo-21821","title":"Straight Up Southern Camo Trucker Hat - Green","description":"\u003cp data-start=\"60\" data-end=\"390\"\u003eKeep the sun out of your eyes and your style straight up Southern with this classic camo trucker hat. Featuring a broken-in camo front, breathable mesh back, and bold \u003cstrong data-start=\"254\" data-end=\"278\"\u003eStraight Up Southern\u003c\/strong\u003e script across the crown, it’s built for everything from early mornings in the stand to late nights by the fire.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"394\" data-end=\"445\"\u003eLow-profile, unstructured fit for all-day comfort\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"493\"\u003eAdjustable snapback closure fits most heads\u003c\/li\u003e\n\u003cli data-start=\"496\" data-end=\"542\"\u003eCamo cotton front with mesh back for airflow\u003c\/li\u003e\n\u003cli data-start=\"545\" data-end=\"582\"\u003eEmbroidered Straight Up Southern logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"584\" data-end=\"693\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThrow it on with your favorite tee and boots and you’re ready to roll—no matter where the backroads take you.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":41029404327991,"sku":"SU-21821-931H-CAM-OS","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/21821-camo.png?v=1762188083"},{"product_id":"circle-logo-mesh-cap-green-camo-21825","title":"Circle Logo - Mesh Cap - Green Camo","description":"","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":41029404393527,"sku":"SU-21825-931H-CAM-OS","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/camolegacyhat.jpg?v=1717092992"},{"product_id":"southern-23178-camo","title":"Southern Duck Camo Tee — Straight Up Southern","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFull duck camo, front to back — with the Straight Up Southern shield logo and pointer dog in the cattails on the front. Classic brown and green duck hunter pattern on a tee built for the field and worn everywhere after.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull duck camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStraight Up Southern shield front graphic with pointer dog\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSUS chest logo on back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic fit, available in sizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted in the South. Built to last.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"S","offer_id":42268160622647,"sku":"SU-23178-1300-CDU-SM","price":26.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":42268160655415,"sku":"SU-23178-1300-CDU-MD","price":26.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42268160688183,"sku":"SU-23178-1300-CDU-LG","price":26.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42268160720951,"sku":"SU-23178-1300-CDU-XL","price":26.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":42268160753719,"sku":"SU-23178-1300-CDU-XX","price":26.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":42268160786487,"sku":"SU-23178-1300-CDU-3X","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23178-SouthernDuckCamo-SS-DuckCamo.png?v=1781185904"},{"product_id":"circle-logo-23179-camo","title":"Circle Logo Woodland Camo Tee — Straight Up Southern","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWork Hard. Play Hard. Back Roads. No Rules.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThat's the whole philosophy right there — printed in a circle around the SUS dog logo on a full woodland camo tee. Built for the man who puts in the work all week and spends the weekend exactly where he wants to be.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull woodland camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCircle logo front graphic — Work Hard, Play Hard, Back Roads, No Rules\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSUS dog logo chest on back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic fit, available in sizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted in the South.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"S","offer_id":42268160819255,"sku":"SU-23179-1300-CDE-SM","price":26.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42268160852023,"sku":"SU-23179-1300-CDE-MD","price":26.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42268160884791,"sku":"SU-23179-1300-CDE-LG","price":26.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42268160917559,"sku":"SU-23179-1300-CDE-XL","price":26.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42268160950327,"sku":"SU-23179-1300-CDE-XX","price":26.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":42268160983095,"sku":"SU-23179-1300-CDE-3X","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23179-CircleLogo-SS-Woodland.png?v=1781185906"},{"product_id":"born-country-22870-camo","title":"Born Country Camo Tee — Straight Up Southern","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBorn Country. We Are the South. Said everything worth saying right there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBold front graphic — deer skull with full rack, circular badge design, Born Country across the top and bottom — on a full woodland camo print tee. This is the shirt for the man who was raised in the woods and never really left.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull woodland camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBold Born Country front graphic with deer skull badge\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSUS dog logo on chest back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic fit, available in sizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted right here in the South.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"S","offer_id":42268161015863,"sku":"SU-22870-1300-CDE-SM","price":26.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":42268161048631,"sku":"SU-22870-1300-CDE-MD","price":26.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42268161081399,"sku":"SU-22870-1300-CDE-LG","price":26.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42268161114167,"sku":"SU-22870-1300-CDE-XL","price":26.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":42268161146935,"sku":"SU-22870-1300-CDE-XX","price":26.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":42268161179703,"sku":"SU-22870-1300-CDE-3X","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/22870-BornCountry-SS-Woodland.png?v=1781185908"},{"product_id":"southern-buckhead-22578-camo","title":"Southern Buckhead Camo Tee — Straight Up Southern","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThat's a shooter right there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Southern Buckhead Camo Tee puts a photorealistic whitetail buck front and center on a full woodland camo tee — Straight Up Southern script below, SUS dog logo, Est. 2016. Built for the man who knows what he's looking at when he sees a rack like that.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull woodland camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePhotorealistic whitetail buck front graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStraight Up Southern script with SUS dog logo\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSUS chest logo on back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic fit, available in sizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted right here in the South. For the man who hunts it.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"S","offer_id":42268161245239,"sku":"SU-22578-1300-CDA-SM","price":26.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42268161278007,"sku":"SU-22578-1300-CDA-MD","price":26.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42268161310775,"sku":"SU-22578-1300-CDA-LG","price":26.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42268161343543,"sku":"SU-22578-1300-CDA-XL","price":26.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42268161376311,"sku":"SU-22578-1300-CDA-XX","price":26.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":42268161409079,"sku":"SU-22578-1300-CDA-3X","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/25578-SouthernBuckhead-SS-Darkwood.png?v=1781185908"},{"product_id":"southern-lite-mesh-cap-saltwater-duck-camo-22915","title":"Saltwater Camo Script Trucker Hat — Straight Up Southern | Richardson 112","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNot your typical camo.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Saltwater Camo Script Trucker takes the classic duck hunter silhouette and flips it — grey, blue, and teal camo on the Richardson 112 Original Trucker with the Straight Up Southern script logo embroidered in bold black and white. Dark charcoal mesh back keeps it clean.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis one crosses over. Works on the water, works at the tailgate, works everywhere your standard brown camo wouldn't.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRichardson 112 Original Trucker — adjustable snapback\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlue, grey, and teal camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered Straight Up Southern script logo — black and white\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCharcoal mesh back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted in the South.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":42268166357047,"sku":"SU-22915-931H-XSD-OS","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/22125.png?v=1781185948"},{"product_id":"dog-logo-mesh-cap-bark-camo-23185","title":"Classic Duck Camo Dog Logo Trucker Hat — Straight Up Southern | Richardson R112","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe one that started it all — classic brown and green duck camo on the Richardson R112, with the SUS dog logo and Straight Up Southern wordmark embroidered front and center in gold and white. Black mesh back. Clean, rugged, and straight to the point.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRichardson R112 printed 5-panel trucker\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic brown\/green duck camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered SUS dog logo with gold and white Straight Up Southern wordmark\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlack mesh back, snapback closure\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe go-to. Built in the South.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":42268166389815,"sku":"SU-23185-931H-CBA-OS","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23185.png?v=1781185951"},{"product_id":"dog-logo-mesh-cap-blaze-camo-23183","title":"Blaze Orange Camo Trucker Hat — Straight Up Southern | Richardson R112","description":"\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"2\"\u003eThey'll see \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"29\"\u003eyou coming. That's the \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"52\"\u003epoint.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eThe SUS Blaze Orange \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"21\"\u003eCamo Trucker puts the Straight Up \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"55\"\u003eSouthern dog logo front and \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"83\"\u003ecenter on a full blaze orange \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"113\"\u003ecamo printed Richardson \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"137\"\u003eR112 — the most recognizable hat in the \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"177\"\u003edeer woods. Bold, \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"195\"\u003efunctional, and unmistakably Southern.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"2\"\u003eRichardson R112 \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"18\"\u003eprinted 5-panel trucker\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"18\"\u003eFull blaze \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"55\"\u003eorange camo print\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"55\"\u003eEmbroidered SUS \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"91\"\u003edog logo with Straight Up \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"117\"\u003eSouthern wordmark\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"117\"\u003eSnapback closure, \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"155\"\u003eone size fits most\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"155\"\u003eMesh back for \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"190\"\u003ebreathability\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_chunkWrapper_6ta1u_30\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eBuilt for the stand. \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"21\"\u003eBuilt in the South.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":42268166422583,"sku":"SU-23183-931H-CBL-OS","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23183.png?v=1781185952"},{"product_id":"southern-logo-mesh-cap-bark-camo-23186","title":"Classic Duck Camo Script Trucker Hat — Straight Up Southern | Richardson R112","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eDarker. Bolder. Still built for the field.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Classic Duck Camo Script Trucker takes the classic duck hunter pattern in deeper brown and olive tones — paired with the Straight Up Southern script logo in black and white on a Richardson R112 printed trucker. Black mesh back keeps it clean and low-profile.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRichardson R112 printed 5-panel trucker\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDark brown\/olive duck camo print\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered Straight Up Southern script logo — black and white\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlack mesh back, snapback closure\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBuilt in the South. Built for the blind.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":42268166455351,"sku":"SU-23186-931H-CBA-OS","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23186.png?v=1781185954"},{"product_id":"southern-logo-mesh-cap-harvest-camo-23184","title":"Harvest Duck Camo Script Trucker Hat — Straight Up Southern | Richardson R112","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOld school duck camo in a harvest colorway — tan, khaki, and olive on a Richardson R112 printed trucker with the Straight Up Southern script logo embroidered in bold black and white. Clean, versatile, and built for the man who wears camo when it's not season because it just looks right.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRichardson R112 printed 5-panel trucker\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHarvest duck camo print with tan mesh back\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEmbroidered Straight Up Southern script logo\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSnapback closure, one size fits most\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMesh back for breathability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted in the South.\u003c\/p\u003e","brand":"Straight Up Southern","offers":[{"title":"OS","offer_id":42268166488119,"sku":"SU-23184-931H-CHA-OS","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/0407\/9159\/files\/23184.png?v=1781185955"}],"url":"https:\/\/straightupsouthern.com\/collections\/camo-hunting-apparel.oembed","provider":"Straight Up Southern","version":"1.0","type":"link"}