Straight Up Southern started in 2016 in Leesville, South Carolina — and it hasn't moved since.
Every design is created and printed right here in our own facility by people who hunt these woods, fish these waters, and fly this flag. Not overseas. Not in a warehouse in New Jersey. Right here in the South, by Southerners, for the people who live this life every day.
We built this brand for the man who doesn't need a reason to wear his pride — it's just who he is. The hunter who's in the stand before sunrise. The fisherman who knows every hole on the river. The dad passing down the same values his father gave him. The man who goes to church on Sunday and means it.
If that sounds like you — or the man you're shopping for — you're in the right place.
Straight Up Southern. Designed and Printed in South Carolina Since 2016.