What is Straight Up Southern?
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What is Straight Up Southern?

"Straight Up Southern" logo over photo of a truck splashing through the outdoors

Why Straight Up Southern? Affordable tees that allow southerners to show their proud lifestyle.

Why The GSP?:
The German Short Haired Pointer is a hard working and enthusiastic dog. They're always up for physical activity and fun. The GSP is loyal to family and friends.

Who Is Straight Up Southern? Our SUS men and women are leaders of their own pack. They are confident, work hard and aren't afraid to cut loose. They're passionate about their freedoms, their country and their Southern values. Our goal is to give these men and women an easy, affordable and comfortable way to show everyone what they're all about! 

What We Create:
Rustic, Hand-drawn tees
Beer Bottle Koozies


 A pair of legs stretch out from the open door of a mud-spattered Jeep Leather boots in the back of a pickup truck, with a Straight Up Souther drink koozie A man wearing a Straight Up Southern t-shirt holds an American flagThree children smile for the camera while covered in mudA Straight Up Southern t-shirt is draped over a box of hunting gear, including a rifle, boots, and camouflageA man shouts with excitement while swinging on a rope over waterFour kids warm themselves by a campfire at nightA man with long hair, a baseball cap, a guitar, and a Straight Up Southern t-shirt sits on a picnic table