Growing up in the South, we're proud to be Southerners.
We show respect, use Sir and Ma'am and proud to live the simple life. We are humble and resourceful and can turn a field into a party and a mud hole into a sport. We are proud of our roots and our "ragged old flag". We take it seriously when we say we're proud to be Americans. We do the work and enjoy our play.
We are Straight Up Southern: Straight Up Southern's mission is to promote and showcase the pride and fun of the South through our products and design.