What is Straight Up Southern?
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What is Straight Up Southern?

"Straight Up Southern" logo over photo of a truck splashing through the outdoors

Growing up in the South, we're proud to be Southerners.

We show respect, use Sir and Ma'am and proud to live the simple life. We are humble and resourceful and can turn a field into a party and a mud hole into a sport. We are proud of our roots and our "ragged old flag". We take it seriously when we say we're proud to be Americans. We do the work and enjoy our play.

We are Straight Up Southern.

Mission:
Straight Up Southern's mission is to promote and showcase the pride and fun of the South through our products and design.


Leather boots in the back of a pickup truck, with a Straight Up Souther drink koozie A pair of legs stretch out from the open door of a mud-spattered JeepA man wearing a Straight Up Southern t-shirt holds an American flagThree children smile for the camera while covered in mudA Straight Up Southern t-shirt is draped over a box of hunting gear, including a rifle, boots, and camouflageA man shouts with excitement while swinging on a rope over waterFour kids warm themselves by a campfire at nightA man with long hair, a baseball cap, a guitar, and a Straight Up Southern t-shirt sits on a picnic table