Discover the latest additions to the Straight Up Southern collection, where tradition meets bold new designs. Whether you're showing off your love for the outdoors, celebrating Southern heritage, or making a statement of freedom, our newest styles have something for everyone. From rugged trucks and iconic flags to proud hunting graphics and fishing-inspired tees, each piece is designed with the Southern spirit in mind.
Crafted from high-quality, comfortable fabrics and featuring unique, detailed artwork, these new arrivals let you express your Southern pride wherever you go. Whether you’re heading out on an outdoor adventure, relaxing at a backyard BBQ, or simply enjoying the Southern lifestyle, these tees are perfect for every occasion.
Get ready to turn heads with our new styles that embody the heart of the South. Shop now and wear your Southern pride proudly with Straight Up Southern.
Cattails, camo, and that classic SUS script—this tee brings the marsh to your everyday. A full-back “Southern” crest in duck camo sits over cattails, with our hound logo on the...
A field-ready favorite. Duck in flight over reeds and camo shield—Southern pride on a sand-tone tee. Highlights Soft ringspun cotton feel Classic unisex fit, crew neck Back graphic: flying duck...
Built for blind sunrises and backyard cookouts. Sand-colored tee with mallard + camo patch artwork and chest dog logo. Highlights Soft ringspun cotton (or cotton-rich) feel Classic unisex fit; short...
Built for blind sunrises and backyard cookouts. Sand-colored tee with mallard + camo patch artwork and chest dog logo. Highlights Soft ringspun cotton (or cotton-rich) feel Classic unisex fit; short...
Deer camp classic. Heather Military Green tee with buck silhouette and camo patch frame—comfortable and hunt-ready. Highlights Cotton/poly heather for softness & stretch Unisex classic fit Back graphic: buck +...
Clean and bold. A grayscale trophy buck pairs with our Southern script on a Gravel gray tee—everyday comfortable. Highlights Soft ringspun cotton (cotton-rich) Classic unisex fit, crew neck Back graphic:...
Man’s best friend, Southern style. Indigo tee with loyal lab in the grass and “Love It Live It” arch. Highlights Soft ringspun cotton/poly heather hand feel Unisex classic fit Back...
Clean and bold. Our circular Duck Camo Logo puts the SUS hound front and center with a vintage camo fill. Printed big on the back with a left-chest mark up...
Range day to tailgate. Brown Savannah tee featuring camo shotgun shells graphic—rugged look, broken-in feel. Highlights Ringspun cotton or cotton-rich comfort Unisex classic fit; short sleeves Back graphic: camo shells...
“Loyal as the day is long.” This tee salutes man’s best friend with a faithful retriever, porch rocker, and well-worn gear. Full back art in rich, rustic tones; small SUS...
Work hard. Play hard. Field Tested. A proud gun-dog stands in tall grass inside a vintage badge with banners. Full-back art, left-chest logo, and that broken-in comfort SUS tees are...
Give thanks for the good stuff—faith, family, freedom, and time in the woods. This classic-fit tee features a bold whitetail buck in front of the American flag with the message...
100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem
100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem
100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem
100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem
Koss Creative — Brands for the Whole Family
