Discover the latest additions to the Straight Up Southern collection, where tradition meets bold new designs. Whether you're showing off your love for the outdoors, celebrating Southern heritage, or making a statement of freedom, our newest styles have something for everyone. From rugged trucks and iconic flags to proud hunting graphics and fishing-inspired tees, each piece is designed with the Southern spirit in mind.
Crafted from high-quality, comfortable fabrics and featuring unique, detailed artwork, these new arrivals let you express your Southern pride wherever you go. Whether you’re heading out on an outdoor adventure, relaxing at a backyard BBQ, or simply enjoying the Southern lifestyle, these tees are perfect for every occasion.
Get ready to turn heads with our new styles that embody the heart of the South. Shop now and wear your Southern pride proudly with Straight Up Southern.
Baseball under the lights, red dirt on your cleats, and a camo lid that tells folks where you’re from. Our Camo Dugout Tee is built for Southern ballplayers and fans...
You weren’t made for city lights and traffic jams—you were Born Country. This tee features a bold antlered deer skull inside a circular “Born Country” badge with “Straight Up Southern...
Some things you don’t choose—being American by birth and Southern by the grace of God is one of ’em. This tee features a distressed map of the USA filled with...
Red, white, blue, and a fly that’s ready for the river. Our American Lure Tee blends Southern waters with American pride. The back shows a detailed fishing fly trailing the...
A good mallard pass is something you don’t forget. Our Painterly Mallard Tee captures that moment in bold, brush-stroke color. The back features a mallard locked in flight over a...
Some folks just like to fish. You’re flat-out hooked on the South. This tee features a big-mouthed bass exploding out of the water in front of mossy trees and Southern...
This tee features big script lettering over a distressed flag-inspired backdrop with stars and stripes worked into the design. It’s built for country concerts, tailgates, and SEC Saturdays under the...
Truck’s warmed up, dog’s in the vest, decoys and shotgun are ready to roll—you’re Locked ’N’ Loaded. This tee shows a loyal retriever on point in front of a classic...
When freedom rings, you stand up a little straighter. Our Courtesy of the Red, White & Blue Tee brings big, bold patriotism with winged artwork, stars, and a ringing liberty...
Real men might live anywhere. Reel men live Southern. This tee pairs a detailed spinning reel with a heartbeat line and bold lettering across the back. It’s built for guys...
Old truck. Big flag. Best country on earth. The Stars & Stripes Forever Tee shows a pickup backed in with a full-size American flag draped over the tailgate, framed by...
You didn’t just move South—you were Southern born, Southern bred. This tee features a tough skull in a ball cap framed by bold “Southern Born / Southern Bred” lettering. It’s...
Some nights call for one more song, one more laugh, and one more can on the stack. The Beeramid Tee is made for those nights. The back shows a pyramid...
Some mornings you’re knee deep in water—and every day you’re Knee Deep in Grace. This tee features a hunter standing in the marsh with shotgun in hand and ducks working...
Good dogs. Good country. Good flag. That’s about all a man needs. Our Loyal Friends Tee packs three hunting dogs around a bold USA graphic with a flag-wrapped ring and...
Celebrate your love for hunting and Southern traditions with the Straight Up Southern Duck Call Lab T-Shirt in Forest Green. Featuring a striking graphic of a loyal Labrador retriever ready...
Show off your love for classic trucks, loyal dogs, and Southern roots with the Straight Up Southern Good Ole Boys T-Shirt in Graphite Heather. This design features a vintage blue...
If you’ve spent enough time in the woods, you know the rule: If it’s brown, it’s down. This tee features a wary whitetail stepping out of the brush with the...
Show off your Southern pride with the Straight Up Southern Patriotic Tour T-Shirt in Heather Navy. Featuring a bold, distressed American flag design with Straight Up Southern lettering, this tee...
For those who live for the outdoors, the Straight Up Southern Timber Deer T-Shirt in Indigo is a must-have. Featuring a striking design of a majestic buck in the wild,...
For the ones who can fix a fence, fry a fish, and live off the land. Our Country Boy Can Survive Pocket Tee features a framed lettering design on the...
For the ones raised on red, white, blue, and a good topwater bite. Our Patriotic Fishing Pocket Tee shows a silhouette of a dad and kid by the water with...
Old-school country values in one bold back print. The God Guns & Glory Pocket Tee features a vintage-style crest with U.S.A. shield, crossed rifles, and “God, Guns, Guts, Glory” script...
They may be small, but they’re already Southern to the core. Our Southern Born Southern Bred Kids Tee packs a bold skull-in-cap badge on the back with “Southern Born /...
For the kids who’d rather be in boots than sneakers. The Born Country Kids Tee features a bold deer skull emblem with “Born Country” wrapped around it. It’s made for...
From tee-ball to travel ball, this one’s made for your little slugger. The Camo Dugout Kids Tee features a camo batting helmet with crossed bats and Straight Up Southern script...
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