Discover the latest additions to the Straight Up Southern collection, where tradition meets bold new designs. Whether you're showing off your love for the outdoors, celebrating Southern heritage, or making a statement of freedom, our newest styles have something for everyone. From rugged trucks and iconic flags to proud hunting graphics and fishing-inspired tees, each piece is designed with the Southern spirit in mind.
Crafted from high-quality, comfortable fabrics and featuring unique, detailed artwork, these new arrivals let you express your Southern pride wherever you go. Whether you’re heading out on an outdoor adventure, relaxing at a backyard BBQ, or simply enjoying the Southern lifestyle, these tees are perfect for every occasion.
Get ready to turn heads with our new styles that embody the heart of the South. Shop now and wear your Southern pride proudly with Straight Up Southern.
Some mornings you’re knee deep in water—and every day you’re Knee Deep in Grace. This tee features a hunter standing in the marsh with shotgun in hand and ducks working...
Celebrate your love for hunting and Southern traditions with the Straight Up Southern Duck Call Lab T-Shirt in Forest Green. Featuring a striking graphic of a loyal Labrador retriever ready...
This tee features big script lettering over a distressed flag-inspired backdrop with stars and stripes worked into the design. It’s built for country concerts, tailgates, and SEC Saturdays under the...
Show off your love for classic trucks, loyal dogs, and Southern roots with the Straight Up Southern Good Ole Boys T-Shirt in Graphite Heather. This design features a vintage blue...
If you’ve spent enough time in the woods, you know the rule: If it’s brown, it’s down. This tee features a wary whitetail stepping out of the brush with the...
Show off your Southern pride with the Straight Up Southern Patriotic Tour T-Shirt in Heather Navy. Featuring a bold, distressed American flag design with Straight Up Southern lettering, this tee...
For those who live for the outdoors, the Straight Up Southern Timber Deer T-Shirt in Indigo is a must-have. Featuring a striking design of a majestic buck in the wild,...
Truck’s warmed up, dog’s in the vest, decoys and shotgun are ready to roll—you’re Locked ’N’ Loaded. This tee shows a loyal retriever on point in front of a classic...
Some nights call for one more song, one more laugh, and one more can on the stack. The Beeramid Tee is made for those nights. The back shows a pyramid...
Some things you don’t choose—being American by birth and Southern by the grace of God is one of ’em. This tee features a distressed map of the USA filled with...
Some folks just like to fish. You’re flat-out hooked on the South. This tee features a big-mouthed bass exploding out of the water in front of mossy trees and Southern...
Red, white, blue, and a fly that’s ready for the river. Our American Lure Tee blends Southern waters with American pride. The back shows a detailed fishing fly trailing the...
Good dogs. Good country. Good flag. That’s about all a man needs. Our Loyal Friends Tee packs three hunting dogs around a bold USA graphic with a flag-wrapped ring and...
A good mallard pass is something you don’t forget. Our Painterly Mallard Tee captures that moment in bold, brush-stroke color. The back features a mallard locked in flight over a...
When freedom rings, you stand up a little straighter. Our Courtesy of the Red, White & Blue Tee brings big, bold patriotism with winged artwork, stars, and a ringing liberty...
Baseball under the lights, red dirt on your cleats, and a camo lid that tells folks where you’re from. Our Camo Dugout Tee is built for Southern ballplayers and fans...
You didn’t just move South—you were Southern born, Southern bred. This tee features a tough skull in a ball cap framed by bold “Southern Born / Southern Bred” lettering. It’s...
For the ones who can fix a fence, fry a fish, and live off the land. Our Country Boy Can Survive Pocket Tee features a framed lettering design on the...
For the ones raised on red, white, blue, and a good topwater bite. Our Patriotic Fishing Pocket Tee shows a silhouette of a dad and kid by the water with...
Old-school country values in one bold back print. The God Guns & Glory Pocket Tee features a vintage-style crest with U.S.A. shield, crossed rifles, and “God, Guns, Guts, Glory” script...
They may be small, but they’re already Southern to the core. Our Southern Born Southern Bred Kids Tee packs a bold skull-in-cap badge on the back with “Southern Born /...
For the kids who’d rather be in boots than sneakers. The Born Country Kids Tee features a bold deer skull emblem with “Born Country” wrapped around it. It’s made for...
Koss Creative — Brands for the Whole Family
