Social media brand ambassadors (also known as micro-influencers or nano-influencers) are social media users who spread the word about a company/brand or its products by posting about them on social media and promoting them to their unique social audience. The company follows the ambassador, and rewards that ambassador for helping bring in sales to the company via free products, or social media exposure. Brand ambassador programs are becoming a huge part of the digital and social media marketing landscape as modern consumers are wanting to become more integral parts of recommending and promoting the brands they love.
Social media brand ambassadors (also known as micro-influencers or nano-influencers) are social media users who spread the word about a company/brand or its products by posting about them on social media and promoting them to their unique social audience. The company follows the ambassador, and rewards that ambassador for helping bring in sales to the company via free products, or social media exposure. Brand ambassador programs are becoming a huge part of the digital and social media marketing landscape as modern consumers are wanting to become more integral parts of recommending and promoting the brands they love.
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