Real camo for real hunters.
Not the kind that hangs in the back of the closet until opening day. The kind you reach for on a Saturday morning whether you're headed to the blind, the deer stand, or just running errands in a town that understands the difference between a good morning and a great one.
The Straight Up Southern Camo Collection runs two patterns — classic duck camo and woodland — across tees, long sleeves, and hoodies. Full print, full camo, built for the Southern outdoorsman who wears what he lives.
Every piece printed right here in the South.
That's a shooter right there. The Southern Buckhead Camo Tee puts a photorealistic whitetail buck front and center on a full woodland camo tee — Straight Up Southern script below,...
Born Country. We Are the South. Said everything worth saying right there. Bold front graphic — deer skull with full rack, circular badge design, Born Country across the top and...
Work Hard. Play Hard. Back Roads. No Rules. That's the whole philosophy right there — printed in a circle around the SUS dog logo on a full woodland camo tee....
Full duck camo, front to back — with the Straight Up Southern shield logo and pointer dog in the cattails on the front. Classic brown and green duck hunter pattern...
Not your typical camo. The Saltwater Camo Script Trucker takes the classic duck hunter silhouette and flips it — grey, blue, and teal camo on the Richardson 112 Original Trucker...
The one that started it all — classic brown and green duck camo on the Richardson R112, with the SUS dog logo and Straight Up Southern wordmark embroidered front and...
They'll see you coming. That's the point. The SUS Blaze Orange Camo Trucker puts the Straight Up Southern dog logo front and center on a full blaze orange camo printed...
Darker. Bolder. Still built for the field. The Classic Duck Camo Script Trucker takes the classic duck hunter pattern in deeper brown and olive tones — paired with the Straight...
Old school duck camo in a harvest colorway — tan, khaki, and olive on a Richardson R112 printed trucker with the Straight Up Southern script logo embroidered in bold black...
Keep the sun out of your eyes and your style straight up Southern with this classic camo trucker hat. Featuring a broken-in camo front, breathable mesh back, and bold Straight...
Back in STOCK! Straight Up Southern+Richardson+Realtree is a combo that can't be beat! Get our logo cap on the Richardson R112 with the Realtree Edge camo pattern! All of your...