Discover the latest additions to the Straight Up Southern collection, where tradition meets bold new designs. Whether you're showing off your love for the outdoors, celebrating Southern heritage, or making a statement of freedom, our newest styles have something for everyone. From rugged trucks and iconic flags to proud hunting graphics and fishing-inspired tees, each piece is designed with the Southern spirit in mind.
Crafted from high-quality, comfortable fabrics and featuring unique, detailed artwork, these new arrivals let you express your Southern pride wherever you go. Whether you’re heading out on an outdoor adventure, relaxing at a backyard BBQ, or simply enjoying the Southern lifestyle, these tees are perfect for every occasion.
Get ready to turn heads with our new styles that embody the heart of the South. Shop now and wear your Southern pride proudly with Straight Up Southern.
Some nights call for one more song, one more laugh, and one more can on the stack. The Beeramid Tee is made for those nights. The back shows a pyramid...
For the ones who can fix a fence, fry a fish, and live off the land. Our Country Boy Can Survive Pocket Tee features a framed lettering design on the...
When a big Southern whitetail steps out, there’s nothing better. The Buck Nothing Better Pocket Tee showcases a trophy buck in a multi-panel scene with timber, tracks, and classic Straight...
A jumping largemouth wrapped in Old Glory—about as Southern as it gets. The Flag Bass Pocket Tee features a big bass crashing through a flowing American flag on the back,...
Old-school country values in one bold back print. The God Guns & Glory Pocket Tee features a vintage-style crest with U.S.A. shield, crossed rifles, and “God, Guns, Guts, Glory” script...
They may be small, but they’re already Southern to the core. Our Southern Born Southern Bred Kids Tee packs a bold skull-in-cap badge on the back with “Southern Born /...
For the kids who’d rather be in boots than sneakers. The Born Country Kids Tee features a bold deer skull emblem with “Born Country” wrapped around it. It’s made for...
From tee-ball to travel ball, this one’s made for your little slugger. The Camo Dugout Kids Tee features a camo batting helmet with crossed bats and Straight Up Southern script...
Two things that make a Saturday worth waking up for. Deer Stands & Dirt Roads — photorealistic back graphic of an elevated box stand at the end of a winding...
He's already asking when duck season opens. The Kids Mallard Duck Tee puts a detailed flying mallard front and center — camo shield badge, cattails, American flag detail at the...
He's already got his priorities straight. The Kids Camo Helmet Tee puts the Straight Up Southern camo football helmet graphic on a sport grey tee sized for the next generation...
He already knows it. Now he can wear it. A Country Boy Can Survive — bold back graphic, antler detail, distressed label design on a classic black tee sized for...
Three things he'll never outgrow. Faith. Family. Outdoors. — bold back graphic, antler detail, distressed American flag shield, stars and stripes on a classic black tee sized for the kid...
Not your typical camo. The Saltwater Camo Script Trucker takes the classic duck hunter silhouette and flips it — grey, blue, and teal camo on the Richardson 112 Original Trucker...
The one that started it all — classic brown and green duck camo on the Richardson R112, with the SUS dog logo and Straight Up Southern wordmark embroidered front and...
They'll see you coming. That's the point. The SUS Blaze Orange Camo Trucker puts the Straight Up Southern dog logo front and center on a full blaze orange camo printed...
Darker. Bolder. Still built for the field. The Classic Duck Camo Script Trucker takes the classic duck hunter pattern in deeper brown and olive tones — paired with the Straight...
Old school duck camo in a harvest colorway — tan, khaki, and olive on a Richardson R112 printed trucker with the Straight Up Southern script logo embroidered in bold black...
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