New Camo Styles!
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New Arrivals from Straight Up Southern – Bold, Patriotic, and Full of Southern Pride

Get ready to turn heads with our new styles that embody the heart of the South. Shop now and wear your Southern pride proudly with Straight Up Southern.

Born Country – Southern Deer Skull Tee

$24.99$19.99

You weren’t made for city lights and traffic jams—you were Born Country. This tee features a bold antlered deer skull inside a circular “Born Country” badge with “Straight Up Southern...

Country Boy Can Survive – Pocket Tee

$34.99

For the ones who can fix a fence, fry a fish, and live off the land. Our Country Boy Can Survive Pocket Tee features a framed lettering design on the...

Buck Nothing Better – Pocket Tee

$34.99$27.99

When a big Southern whitetail steps out, there’s nothing better. The Buck Nothing Better Pocket Tee showcases a trophy buck in a multi-panel scene with timber, tracks, and classic Straight...

Flag Bass – Patriotic Pocket Tee

$34.99

A jumping largemouth wrapped in Old Glory—about as Southern as it gets. The Flag Bass Pocket Tee features a big bass crashing through a flowing American flag on the back,...

God Guns & Glory – Crest Pocket Tee

$34.99

Old-school country values in one bold back print. The God Guns & Glory Pocket Tee features a vintage-style crest with U.S.A. shield, crossed rifles, and “God, Guns, Guts, Glory” script...

Born Country – Kids Deer Skull Tee

$24.99$19.99

For the kids who’d rather be in boots than sneakers. The Born Country Kids Tee features a bold deer skull emblem with “Born Country” wrapped around it. It’s made for...

Camo Dugout – Kids Baseball Tee

$24.99

From tee-ball to travel ball, this one’s made for your little slugger. The Camo Dugout Kids Tee features a camo batting helmet with crossed bats and Straight Up Southern script...

Red Solo Cup Pocket Tee — Straight Up Southern

$34.99

Red Solo Cup, black tee, back print — "I Lift You Up, I Fill You Up," because you already know the words before you finish reading this. Let's have a...

Buck Fight Pocket Tee — Straight Up Southern

$34.99$27.99

Two bucks locking antlers, straight up rut behavior — this one captures the moment every hunter dreams of catching on camera. Navy tee, back print, Straight Up Southern logo below....

Redneck White and Blue Pocket Tee — Straight Up Southern

$34.99

Bird dog standing proud in front of the stars and stripes — Redneck, White and Blue says exactly what it means. Back print on a slate blue tee, no explanation...

Bow Logo Pocket Tee — Straight Up Southern

$34.99$27.99

Full compound bow across the back, Straight Up Southern arrow logo up top — built for the guys already counting down to opening morning. Front pocket carries the bird dog...

American Grown & Raised Pocket Tee — Straight Up Southern

$34.99

Old barn, flag on the side, roof that's seen a few seasons — American Grown & Raised says it plain. Back print on a black tee, made for guys who...

Straight Up Southern Baseball Long Sleeve

$34.99

Crossed bats, camo batting helmet, "Southern" script tail — back print on heather gray. For the guys trading the woods for the diamond once baseball season rolls back around. Product...

Straight Up Southern Football Long Sleeve

$34.99

Camo football helmet, bird dog on the shell, "Southern" script tail — back print on dark heather gray. Built for Saturdays under the lights. Product Details: 5.4oz, 50/50 cotton/poly, midweight...

American by Birth Long Sleeve

$34.99

American by birth, Southern by the grace of God — flag-map back print, distressed finish, on cardinal red. Product Details: 5.4oz, 100% cotton, midweight long sleeve, classic fit, Cardinal Tagless...

Lab with Duck Long Sleeve

$34.99

Black lab, duck in mouth, straight out of the marsh — back print on charcoal. Straight Up Southern script below, no explanation needed. Product Details: 5.4oz, 100% cotton, midweight long...

Duck Camo Badge Long Sleeve

$34.99

Mallard coming in low, camo badge background, stars and stripes below. Back print on a tan long sleeve, built for the blind. Product Details: 5.4oz, 100% cotton, midweight long sleeve,...

Bass Camo Long Sleeve

$34.99

Lure, reel, bass clearing the water — camo panel with "Straight Up Southern, Established 2016" underneath. Back print on heather navy. Product Details: 5.4oz midweight long sleeve, classic fit, Heather...

Turkey Fan Long Sleeve

$34.99

Full strut, tail fan spread wide, bird dog silhouette centered — this one's built for spring gobbler season. Back print on sage green. Product Details: 5.4oz, 100% cotton, midweight long...

Born Country Long Sleeve

$34.99$27.99

Deer skull, antlers, stars and stripes — "Born Country" circles it all. Back print on heather navy, says exactly who you are. Product Details: 5.4oz midweight long sleeve, classic fit,...

Duck It Camo Long Sleeve

$34.99

"Duck It" back print, camo-filled lettering, mallard boxed up in brown. Military green long sleeve, straight to the point. Product Details: 5.4oz, 100% cotton, midweight long sleeve, classic fit, Military...

Buck It Camo Long Sleeve

$34.99$27.99

"Buck It" back print, camo-filled lettering, deer head boxed up in black. Field brown long sleeve, straight to the point — no explanation needed. Product Details: 5.4oz midweight cotton long...

Southern Duck Camo Long Sleeve

$34.99

Cattails and camo behind the Straight Up Southern script, bird dog standing watch below. Back print on heather military green. Product Details: 5.4oz midweight cotton long sleeve, classic fit Removable...

Straight Up Southern Est. 2016 Camo Long Sleeve

$36.99

Varsity-style "Straight Up Southern, Est. 2016" across the chest, mossy leaf camo background. Collegiate look, straight-up Southern attitude. Product Details: 5.4oz midweight cotton long sleeve, classic fit Removable tag for...

Straight Up Southern Camo Script Long Sleeve

$36.99

Full camo, front and center — the Straight Up Southern script logo with the bird dog mark, right on the chest. Built for cooler mornings when a short sleeve won't...

Southern Arch | Hoodie

$42.99

100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem

Southern Classic | Hoodie

$42.99

100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem

Kids Mallard Duck Tee — Straight Up Southern

$24.99

He's already asking when duck season opens. The Kids Mallard Duck Tee puts a detailed flying mallard front and center — camo shield badge, cattails, American flag detail at the...

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