Clean and bold. A grayscale trophy buck pairs with our Southern script on a Gravel gray tee—everyday comfortable. Highlights Soft ringspun cotton (cotton-rich) Classic unisex fit, crew neck Back graphic:...
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
Straight Up Southern Garment Washed Trucker Hat is one of our best sellers for southern men and women. This is a great hat for those who want an unstructured hat...
Showcase your passion for Southern hunting traditions with the Straight Up Southern Old Shells Men's Pocket T-Shirt in Brick. This classic pocket tee features a detailed illustration of vintage shotgun...
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
Deer camp classic. Heather Military Green tee with buck silhouette and camo patch frame—comfortable and hunt-ready. Highlights Cotton/poly heather for softness & stretch Unisex classic fit Back graphic: buck +...
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
Built for blind sunrises and backyard cookouts. Sand-colored tee with mallard + camo patch artwork and chest dog logo. Highlights Soft ringspun cotton (or cotton-rich) feel Classic unisex fit; short...
“Loyal as the day is long.” This tee salutes man’s best friend with a faithful retriever, porch rocker, and well-worn gear. Full back art in rich, rustic tones; small SUS...
Work hard. Play hard. Field Tested. A proud gun-dog stands in tall grass inside a vintage badge with banners. Full-back art, left-chest logo, and that broken-in comfort SUS tees are...
Cattails, camo, and that classic SUS script—this tee brings the marsh to your everyday. A full-back “Southern” crest in duck camo sits over cattails, with our hound logo on the...
Man’s best friend, Southern style. Indigo tee with loyal lab in the grass and “Love It Live It” arch. Highlights Soft ringspun cotton/poly heather hand feel Unisex classic fit Back...
Straight Up Southern+Richardson is a combo that can't be beat! Get this Straight Up Southern cap on the super popular Richardson R112!
Range day to tailgate. Brown Savannah tee featuring camo shotgun shells graphic—rugged look, broken-in feel. Highlights Ringspun cotton or cotton-rich comfort Unisex classic fit; short sleeves Back graphic: camo shells...
A field-ready favorite. Duck in flight over reeds and camo shield—Southern pride on a sand-tone tee. Highlights Soft ringspun cotton feel Classic unisex fit, crew neck Back graphic: flying duck...
Give them the gift of choice with a Straight Up Southern gift card. • Shopping for someone else but not sure what to give them? • Need a gift right now?...
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
A classic you’ll wear all season. Our Vintage Buck Label tee pairs a trophy-buck graphic with an old-school label frame for that worn-in Southern vibe. Details Soft heather cotton/poly blend...
Clean and bold. Our circular Duck Camo Logo puts the SUS hound front and center with a vintage camo fill. Printed big on the back with a left-chest mark up...
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem
NEW! Cast your vote for Straight Up Southern with our new Elect hat! Classic red with a white rope trim. Limited STOCK!
100% cotton preshrunk jerseyClassic FitSeamless double needle collarTaped neck and shoulders for durabilityDouble needle sleeve and bottom hem