New Camo Styles!
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Winter Sale – Up to 40% OFF

Bundle up and save, y’all. Our Winter Sale – Up to 40% OFF is the perfect time to load up on Straight Up Southern favorites for less.

We’re talking:

  • Best-selling tees, hoodies, and hats marked down for a limited time
  • Deep discounts on select designs to make room for what’s coming next
  • Perfect picks for late gifts, Christmas cash, or treating yourself

No fancy gimmicks—just real Southern gear at winter-only prices.
Grab your size while it’s here and roll through the cold season Straight Up Southern.

Lab With Mallard Hoodie – Stonewash Blue

$39.99

When the ducks are flying and the dog’s locked in, this is the hoodie you want on. Our Lab With Mallard Hoodie pairs a sketch-style retriever graphic with a soft...

Mallard Flight Hoodie – Sand

$39.99

When the birds are working the decoys just right, you remember why you set that alarm. Our Mallard Flight Hoodie in sand features a classic mallard-in-flight graphic over a camo...

Buck It Hoodie – Duck Brown

$39.99

Some days you just gotta Buck It and head for the woods. Our Buck It Hoodie in duck brown pairs a bold whitetail graphic with rough-and-ready lettering that fits right...

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Buck Nothing Better Hoodie – Olive Drab Green

$39.99

Big rack, big woods, and that feeling when the shot finally comes together—Ain’t Nothin’ Better. Our Buck Nothing Better Hoodie in olive drab green shows off a trophy whitetail front...

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Strut & Rut Hoodie – Woodland Brown

$39.99

From spring gobblers to rut-crazed bucks, this one’s for the hunter who lives for every season. Our Strut & Rut Hoodie in woodland brown features a turkey and buck graphic...

Southern Whitetail Script Hoodie – Silver

$39.99

Big rack, clean lines, and straight-up Southern style. Our Southern Whitetail Script Hoodie in silver shows off a proud whitetail buck paired with the classic Straight Up Southern script logo...

Straight Up Southern Baseball Long Sleeve

$34.99

Crossed bats, camo batting helmet, "Southern" script tail — back print on heather gray. For the guys trading the woods for the diamond once baseball season rolls back around. Product...

Straight Up Southern Football Long Sleeve

$34.99

Camo football helmet, bird dog on the shell, "Southern" script tail — back print on dark heather gray. Built for Saturdays under the lights. Product Details: 5.4oz, 50/50 cotton/poly, midweight...

American by Birth Long Sleeve

$34.99

American by birth, Southern by the grace of God — flag-map back print, distressed finish, on cardinal red. Product Details: 5.4oz, 100% cotton, midweight long sleeve, classic fit, Cardinal Tagless...

Lab with Duck Long Sleeve

$34.99

Black lab, duck in mouth, straight out of the marsh — back print on charcoal. Straight Up Southern script below, no explanation needed. Product Details: 5.4oz, 100% cotton, midweight long...

Duck Camo Badge Long Sleeve

$34.99

Mallard coming in low, camo badge background, stars and stripes below. Back print on a tan long sleeve, built for the blind. Product Details: 5.4oz, 100% cotton, midweight long sleeve,...

Bass Camo Long Sleeve

$34.99

Lure, reel, bass clearing the water — camo panel with "Straight Up Southern, Established 2016" underneath. Back print on heather navy. Product Details: 5.4oz midweight long sleeve, classic fit, Heather...

Turkey Fan Long Sleeve

$34.99

Full strut, tail fan spread wide, bird dog silhouette centered — this one's built for spring gobbler season. Back print on sage green. Product Details: 5.4oz, 100% cotton, midweight long...

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Born Country Long Sleeve

$34.99

Deer skull, antlers, stars and stripes — "Born Country" circles it all. Back print on heather navy, says exactly who you are. Product Details: 5.4oz midweight long sleeve, classic fit,...

Duck It Camo Long Sleeve

$34.99

"Duck It" back print, camo-filled lettering, mallard boxed up in brown. Military green long sleeve, straight to the point. Product Details: 5.4oz, 100% cotton, midweight long sleeve, classic fit, Military...

Buck It Camo Long Sleeve

$34.99

"Buck It" back print, camo-filled lettering, deer head boxed up in black. Field brown long sleeve, straight to the point — no explanation needed. Product Details: 5.4oz midweight cotton long...

Southern Duck Camo Long Sleeve

$34.99

Cattails and camo behind the Straight Up Southern script, bird dog standing watch below. Back print on heather military green. Product Details: 5.4oz midweight cotton long sleeve, classic fit Removable...

Straight Up Southern Est. 2016 Camo Long Sleeve

$36.99

Varsity-style "Straight Up Southern, Est. 2016" across the chest, mossy leaf camo background. Collegiate look, straight-up Southern attitude. Product Details: 5.4oz midweight cotton long sleeve, classic fit Removable tag for...

Straight Up Southern Camo Script Long Sleeve

$36.99

Full camo, front and center — the Straight Up Southern script logo with the bird dog mark, right on the chest. Built for cooler mornings when a short sleeve won't...

Southern Arch | Hoodie

$42.99

100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem

Southern Classic | Hoodie

$42.99

100% cotton preshrunk jersey Classic Fit Seamless double needle collar Taped neck and shoulders for durability Double needle sleeve and bottom hem

Antler Fetch Kids/Youth T-Shirt – Straight Up Southern | Graphite Heather

$24.99$19.99

Built for little woods-wanderers. “Antler Fetch” puts a faithful hound front and center—antler in mouth—inside a hand-drawn frame. Printed on our soft, breathable heather tee that stands up to playgrounds,...

Lab In Field Kids T-Shirt – Straight Up Southern | Light Blue (Kids / Youth)

$24.99$19.99

A faithful lab, fluttering birds, and our “Love It • Live It” motto. This one’s all about Southern tradition and good dogs. 100% cotton preshrunk jersey Classic Fit Seamless double...

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